Briefed, matched and booked in days
We manage the channels, so there is no cold outreach and no six weeks waiting on a business inbox.
We help e-commerce brands make money on YouTube
We manage a roster of YouTube creators with millions of subscribers between them. Brands get direct access to that roster, a 60 to 90 second integration inside videos their buyers already watch, and a report in orders rather than impressions.
Every integration tracked to its own discount code and link.
Includes paid promotion4:12 / 12:48
Includes paid promotion4:12 / 12:48
Includes paid promotion4:12 / 12:48
The roster
A connected creator network
Channels we represent directly, the categories where an audience actually buys, and the brands we have already placed inside them.
Brands we have put in front of this audience
80M
combined subscribers across the roster. The average channel sits between 250,000 and 4 million.
120M views a month, concentrated where your buyers are
The majority of watch time across the roster sits in the markets that convert for e-commerce.
United StatesCanadaUnited KingdomAustraliaNew Zealand
40+
creators under management, across twelve product categories.
Long-form integrations, Shorts and dedicated videos.
Our creators, your product
We represent these channels directly, so a slot gets booked in days. You get the creator, the integration and the numbers from one place.
Includes paid promotion2:08 / 09:41
Audience fit84% in-category
Avg. views112,400
Direct access to the roster
We already manage these channels, so a slot gets booked in days rather than chased for weeks. We match you on what an audience actually buys, and tell you which of our creators we would not put you in front of.
See the rosterIncludes paid promotion
4:12 / 11:05
Mid-roll integrations
A 60 to 90 second read dropped into the middle of a video, in the creator's own words, to an audience that chose to be there. Scripted with you, approved before filming, and licensed so you can run the footage as paid creative.
Learn more
Includes paid promotion7:55 / 14:30
Orders today486 · code POV15
Revenue$32,710 tracked
Tracking & payouts
A unique code and a tracked link in the description box of every video, with usage rights agreed upfront. You see what each integration sold, not what it reached.
Learn more
Built for YouTube
Views are the start, not the result
A placement on its own is a lottery ticket. Every integration we book runs through the same system, so the audience that watches is an audience that buys, and you can prove which part did the work.
One YouTube integration
A single slot inside a video an audience chose to watch. Everything below is built around making that slot convert.
Channel matching
Median views on recent uploads, audience fit, and who has sponsored them before.
Brief and script
The hook and the permitted claims agreed and signed off before anyone films.
Mid-roll integration
Sixty to ninety seconds in the creator's own words, where retention is highest.
Shorts and cutdowns
The same read recut vertically, so one shoot covers long-form and Shorts.
Codes and tracked links
A unique code per channel and a link in the description box of every upload.
Checkout attribution
Orders tied back to the exact video, so views turn into a revenue number.
Retention read-out
The curve across the integration, showing whether the audience actually stayed.
Rebook or drop
A straight call on every channel once the numbers land, then we run it again.
An integration is not an ad
We do not buy you pre-roll inventory. We put your product inside the video itself, which changes almost every variable that matters.
| YouTube pre-roll | A Proof of Views integration | |
|---|---|---|
| Where it sits | Before the video, skippable at five seconds | Inside the video, in the creator's own words |
| Who sees it | Whoever the auction serves that day | An audience that subscribed to that channel |
| Price set by | A real-time auction that only moves up | A fixed slot rate, negotiated once |
| Shelf life | Stops the moment the budget stops | Keeps converting while the video is up |
| What you get back | Impressions and view-through rate | Orders, revenue and cost per order |
The report is the product
Anyone can get your product into a YouTube video. The reason brands stay is that they can finally tell which channel sold something and which one only got watched.
Campaign report — Q1 placement setFour creators · 30 days post-upload
Sample
- Tracked orders
- 1,284
- Tracked revenue
- $86,420
- Cost per order
- $21.40
- Return on spend
- 3.1×
YouTube audience retention, Channel A — the integration is shaded
% of viewers still watching
| Creator | Views | Code clicks | Orders | Revenue | Cost per order |
|---|---|---|---|---|---|
| Creator A | 412,000 | 9,840 | 486 | $32,710 | $19.80 |
| Creator B | 180,500 | 5,210 | 301 | $20,260 | $22.10 |
| Creator C | 96,300 | 3,470 | 288 | $19,390 | $20.40 |
| Creator D | 240,100 | 4,015 | 209 | $14,060 | $28.70 |
| Total | 928,900 | 22,535 | 1,284 | $86,420 | $21.40 |
Three stages, one number that matters
Four to eight weeks from brief to attributed revenue. Creators film in batches and the good ones are booked a month out, so the calendar is the constraint, not the creative.
1
Shortlist on median views, not followers
We rank candidates on median views across their last ten uploads, what the comments say about buying in your category, and how often past sponsors came back. Follower count is not in the model, because it does not predict revenue.
2
Lock the claims before the shoot
We write the brief, agree the hook and exactly which claims are permitted, and read the script pre-production. A compliance problem caught at script stage costs nothing. The same problem caught after upload costs the whole placement.
3
Attribute every order to a video
One discount code and one tracked link per creator. Thirty days post-upload you get orders, revenue and cost per order broken out by placement, the retention curve across the read, and a rebook or drop call on every creator.
Everything we handle
The integration is the centre of it. Around that, we run the parts that usually eat a marketing team's week.
- [01]
Brand partnerships
YouTube integrations with creators we represent — shortlist, rate, brief, script approval and upload.
- [02]
Full campaign management
A whole flight run end to end: calendar, creative direction, approvals, go-live and one report at the end of it.
- [03]
Talent management
Representation for creators. We bring the inbound, hold the rate, paper the deal and chase the payment.
- [04]
Content licensing
Paid usage rights on the integration footage, agreed upfront, so the best-performing read becomes your ad creative.
- [05]
User-generated content
Product-led clips shot by creators from the roster and cut for paid social, separate from the YouTube placement.
- [06]
Gifting and seeding
Product into the right hands ahead of a launch, with VIP lists built by category rather than by follower count.
- [07]
Contracts and compliance
Deliverables, exclusivity windows, disclosure and usage terms written into every deal before anyone films.
- [08]
Strategy and consultation
Which creators, how to split the budget, and what a realistic cost per order looks like in your category.
What brands say
Marketing leads who stopped buying reach and started buying tracked orders.
We had written off creator marketing after two agencies sent us view counts and called it a report. In our first quarter here we tracked 1,284 orders back to specific videos. Being able to see which creator caused them changed how we budget.
Our Meta cost per acquisition had climbed six months straight. Creator placements came in well under it, and the licensed raw footage is now the best performing paid creative we run.
They turned down two creators we were excited about and showed us the retention data behind the call. First agency that has ever argued us out of spending money, which is exactly why we are still with them.
Three of our creators now re-book us every quarter without us asking. That never happened when we were cold-emailing channels ourselves and hoping someone replied.
The retention curve was the thing that sold our board. Watching the graph stay flat through a ninety second read made the case far better than any slide we could have built.
We briefed on a Monday and had a slot confirmed by Thursday. Our previous agency took five weeks just to get a channel to answer an email.
Categories we cover
Where our creators already have an audience that buys physical products.
- Skincare & beauty
- Supplements & health
- Home & kitchen
- Tech & desk setup
- Fitness equipment
- Pet
- Coffee & food
- Outdoor & travel
- Apparel
- Gaming hardware
- Tools & DIY
- Audio
Get in front of our creators
Tell us what you sell and who buys it. You get back the channels on our roster that fit, their average views, and what each sponsor slot costs. Not a capabilities deck.
Includes paid promotion4:12 / 12:48
Includes paid promotion4:12 / 12:48
Includes paid promotion6:40 / 15:22
Questions brands ask first
How much does a campaign cost?
The creator fee depends on their audience size, and our management fee sits on top. Budget for three placements rather than one: a single creator can over or under perform for reasons that have nothing to do with your product, and three starts to show a pattern.
Who pays the creator?
You do, direct, against an invoice we check. We never sit in the middle of your money, which keeps the rate visible to you and means our fee is not hidden inside a markup.
Can we run the video as a paid ad afterwards?
Often yes, but usage rights have to be negotiated upfront and they cost more. Buying them after the video is live is always the expensive way round.
What if the placement does not sell anything?
We tell you, and we look at why. Nine times out of ten it is the offer or the hook rather than the creator. If the product page cannot carry a creator fee, no placement fixes that and we will say so before you spend.
Do you work with competing brands?
Not in the same category at the same time. If we are running a campaign for a competitor you will hear it on the first call rather than find out later.